Bike Month Campaign + Queen City Bike Brand
Queen City Bike | Cincinnati & Northern Kentucky
Designed a refreshed logo for Queen City Bike, Greater Cincinnati’s bicycle advocacy organization, launched during Bike Month 2014 alongside a limited-edition fundraising cycling cap. In 2018, I led the creative direction and visual strategy for the regional Bike Month campaign, promoting safer streets and inclusive cycling through a coordinated month-long initiative.
Delivered a cohesive suite of campaign materials—posters, transit ads, wheatpaste graphics, spoke cards, and branded illustrations—used across events, public transit, and community outreach.
Contributions:
Led visual identity design for Queen City Bike, introducing a new logo and merchandise to strengthen visibility and support fundraising.
Directed campaign branding for Cincinnati & Northern Kentucky Bike Month, unifying messaging across multiple platforms and partner organizations.
Designed large-scale print collateral including posters, ads, and urban installations for high-impact public visibility.
Created original illustrations and patterns used across print and digital materials to establish a consistent, recognizable look.
Collaborated with local nonprofits, and transit agencies to align creative with accessibility and advocacy goals