Designs Direct
At Designs Direct, I manage the full product lifecycle—from concept to completion—collaborating with global manufacturers and artists across the U.S., China, and Europe. My role balances creativity with cost efficiency to develop market-ready home décor products while driving strategic growth.
Key Skills & Contributions:
Global Product Development: Product design, fabrication, and branding strategies, ensuring high-quality production and market alignment.
Project & Content Management: Oversaw in-house artist workflows across seven teams and 12 accounts, improving efficiency and reducing timelines.
Business Growth: Helped to expand partnerships with TJX brands, increasing revenue by 250% and growing annual sales from $1M to $3.5M in one year.
Innovation & Sustainability: Spearheaded product innovation initiatives, securing Target as a signature account.
This role has strengthened my expertise in product design, global collaboration, and strategic brand growth within the home décor industry.
Please see the trend development I worked on for Target’s Pillowfort™
Please also see two of the catalogs I created in my role at Designs Direct:
Happy Earth Day from Designs Direct - Introducing Earth Art
Designs Direct x Fabrice de Villeneuve