Coffee Emporium
At Coffee Emporium, I developed and managed the company’s visual identity, drawing inspiration from the entire coffee-making process—from the farmers who cultivate the beans to the roasters and baristas who bring each cup to life. My work highlighted the craftsmanship and care that define Coffee Emporium’s products.
Key Skills & Contributions:
Brand Development & Visual Identity: Led the redesign of Coffee Emporium’s branding, ensuring consistency across packaging, merchandise, and marketing materials.
E-Commerce & Digital Strategy: Created the company’s first online store, expanding its reach and improving customer accessibility.
Packaging & Product Design: Designed and launched new coffee packaging, along with custom artwork for branded merchandise such as mugs and t-shirts.
Leadership & Growth: Progressed from barista to shift manager to brand director, gaining firsthand knowledge of operations and customer experience to inform brand strategy.
This role allowed me to merge design, storytelling, and strategy to elevate Coffee Emporium’s brand while staying true to its roots in craftsmanship and community.